What sets apart the ad agencies that win the pitch and actually keep the biz?

The pitch has become a high-stakes checkpoint for both sides but the real test comes after.

There’s a growing gap between how we win business and how we keep it.

Across the industry, the pitch has become a high-stakes checkpoint for both sides but the real test comes after. And increasingly, the biggest risk for clients isn’t picking the wrong idea. 

It’s picking the wrong partner…