The AL East is wild this year. The Orioles, Yankees, and Blue Jays keep shuffling positions, each claiming the top spot before tumbling a few games behind. A division where every win counts, every rivalry is personal, and every team thinks they should be number one.

Holding companies are merging. AI’s pitching itself for the next AOR. The industry’s reinventing itself on a loop. And while everyone’s chasing the next shiny thing trying to keep up, what if we told you that your clients might be quietly deciding if they still need you?

Whether it’s your first time or your tenth, Cannes always hits different. Sure, the veteran advice still holds: Wear flats. Don’t rosé before noon. And yes, it’s going to be hot.

Whether it’s your first time or your tenth, Cannes always hits different. Sure, the veteran advice still holds: Wear flats. Don’t rosé before noon. And yes, it’s going to be hot.

In an industry where the only constant is upheaval, marketing’s race for survival is relentless. Today, it appears that survival is dependent on the relationships we keep…

It’s universally accepted that winning a LION is akin to winning an Oscar in our industry. We love ‘em. We want ‘em.  And yes, mine got me a better job…

In this episode of The Cred Podcast, host Mack McKelvey sits down with Marcy Quinn Samet, Founder and Chief Growth Architect of LBRBCOLLECTIVE, to discuss her unconventional career path to the C-suite, where she strategically moved horizontally across roles to master the inner workings of the agency business…

Confidence. We need to bring it! We need to be our own advocates. We need to go into fields not known as “woman’s fields”. Become leaders in tech and science. Influence new sectors and contribute to the world at large. The qualities we possess are what the world needs today: empathy, detail-oriented, and focused…

These brands have successfully crafted campaigns that resonate deeply with their audiences, as demonstrated by this week’s advertising highlights…